Creating & Tracking Custom Events

Capture the actions that matter

Written By David

Last updated 10 days ago

Events let you measure the actions that matter beyond page views: add to cart, start checkout, sign up, complete a purchase. The more you track, the better Cromojo’s insights and funnels become.

What an event looks like

Open the Events tab to see your tracked events and how many fields each one captures. For a store you’ll often see view_product, add_to_cart, begin_checkout, and purchase.

Create an event

  1. Open the Events tab and click Create event.

  2. Name it with a clear, consistent name (for example, add_to_cart).

  3. Define the fields to capture with it (for example, product, value, currency).

  4. Save, then send the event from your site or tag manager when the action happens.

Put events to work

Once events are flowing in, you can:

  • Turn them into conversion goals (see Setting Up Conversions).

  • Use them as funnel steps (see Building Conversion Funnels).

Best practices

  • Use lowercase, snake_case names and keep them consistent across your site.

  • Track the few actions that map to business value, not everything.

  • Send purchase events server-side so ad-blockers don’t miss them.

Need help wiring events into Shopify or GTM? Email support@cromojo.com.

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