How to Opt Out of Tracking
Give your visitors (and yourself) a clear way out
Written By David
Last updated 24 days ago
Letting people opt out of analytics is both good practice and, in many places, a legal requirement. This article covers three things: how a visitor can opt out, how you can offer an opt-out on your site, and how you (the site owner) can exclude your own traffic and specific regions or pages.
Not legal advice. This article gives general, plain-language guidance, not legal advice. Privacy laws vary by country and by your role. When in doubt, consult a qualified privacy professional.
1. How a visitor opts out
The cleanest way to let visitors opt out is through the same consent banner that asks them in: a “Reject” choice that prevents the Cromojo script from loading (or from linking attribution). If they reject, the script simply doesn’t run for them.
Cromojo has no separate per-visitor opt-out toggle. For a visitor, opting out simply means the script never runs (or attribution is never enabled), which is exactly what a consent banner’s “Reject” choice does. If you, the site owner, want to keep your own visits or specific pages out of the data, use the exclusions in section 3.
2. How to offer an opt-out to your users
Make opting out easy and visible. Good options:
A consent banner with an equal “Reject” button, the simplest compliant approach.
A short “Manage cookies / analytics” link in your footer that reopens the consent choices.
A plain-language line in your privacy policy explaining how to opt out, linking to this page.
Whatever you choose, honour the choice: if a visitor opts out, don’t load Cromojo (or don’t enable attribution) for them, and remember their preference so they aren’t re-prompted.
3. Hide pages or countries from your reports
As the site owner, you can hide certain pages or countries from your own dashboards. Important: these are reporting filters, the visits are still tracked, they’re just left out of your reports. They keep your numbers clean; they are not a way to stop tracking, and not a visitor opt-out. Two options:
Path exclusions: hide specific URL paths (for example, anything that starts with /app or /admin) from your dashboards.
Country exclusions: hide whole countries from your dashboards, based on each visitor’s country code.
You’ll find these under Settings → Analytics → Exclusions (or the Analytics settings area).
As a reassurance for your visitors: Cromojo never stores raw IP addresses (an IP is used only briefly to estimate location), and raw analytics events are automatically deleted after 60 days.
Best practice
Keep opt-out one click away, describe it in your privacy policy, and make sure rejecting is as easy as accepting. A visible, working opt-out is one of the strongest trust signals you can give privacy-conscious visitors.