Understanding Your Analytics Dashboard
What every metric and breakdown means
Written By David
Last updated 10 days ago
Your dashboard is home base for Web Analytics, the numbers that matter, with the previous period shown next to the current one so trends jump straight out.
Top metrics
Visitors: unique people who visited.
Conversions: sessions that completed a conversion (see Setting Up Conversions).
Page Views: total pages loaded.
Avg. Visit Time: average time on site per session.
Bounce Rate: share of single-page sessions.
Conversion Rate: conversions divided by visitors.
Breakdowns
Below the chart, each dimension has its own card. Click a tab to switch the view:
Pages: Top, Entry, and Exit pages, plus Exit Links (where people leave).
Sources: Referrer, Channel, Campaign, and Keywords.
Locations: Country, Region, City.
Technology: Browser, OS, Device.
Change the time range
Use the date filter (top right) to switch periods: last 7 days, 30 days, or a custom range. Every metric and breakdown updates, and the period-over-period comparison adjusts with it.
Go deeper
Open the Visitors tab and use Filter to combine dimensions, for example mobile visitors from Google in France.